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Last Updated: 18. March 2019

Best Business Articles of January 2019

January 2019: 4 Interesting B2B Articles to Read This Month

At Market Inspector , it is important for us to be updated on what is happening in the business market, not only in the UK but also the rest of the world. We therefore would like to share some of our favourite news, articles and helpful tools with you.

We have therefore collected four interesting articles from the month of January in this post. Here you can read a brief description of the article, and we have linked to the underlying article in case you would like to read further.

Customer loyalty for B2B companies

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B2B businesses are usually focused on short term profits or scaling up their businesses through mergers and acquisitions. What they do lacks as compared to B2C companies, is the focus on building a loyal customer base.

Building loyal customers is way of securing that your brand gets promoted to a larger audience and for a longer time. Given the nature of most B2B companies, they do not see a huge scope in this factor or may not have investments to improve their services and build customer loyalty.

B2B companies need to reach their customer through more channels than just a website or an email, just as their counterparts do. B2C brands target every possible channel to get to their target market through various and customised offers. If B2B companies are looking for true customer loyalty, what they need to consider is to build a holistic brand experience for their customers.

Read more: Are B2B companies missing a trick when it comes to customer loyalty? - Nick Hague.

B2B Search Marketing

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B2B companies find it challenging to stand out in search marketing, and quite often get mixed up with B2C searches. This leaves them with a lot of non converting traffic and a high bounce rate even if they’re able to rank for searches related to their business.

So how can B2B companies build their on-site and off-site SEO? By adding more specific and long tail keywords, B2B companies can make sure that the little traffic they get from these searches are more likely to convert. They can also build link from industrial sites through creating content such as webinars or whitepapers.

Read more: How your B2B company can thrive in a B2C search space - Adam Blackford Mills.

B2B Marketing Trends in 2019

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Contentive has laid out 5 trends for B2B marketers that are predicted to be seen in 2019. B2B marketers will have to focus more on personalisation through every channel of reaching their customers. Newer forms of communicating with their audience will emerge.

Formats such as webinars, videos and podcasts will become popular among B2B marketers as a medium of telling about their services and promoting their brand.

Read more: Top 5 trends For B2B Marketers in 2019

Growth of B2B Sales in 2019

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B2B sales are often seen as transaction based selling. But this approach is soon changing to become value based selling. Sales in B2B markets are facing fierce competition, and is therefore necessary to build and improve service as a way to stand out from the competition.

This is possible through effective sales management and sales skills training. The opportunity of building effective sales lies in building effective sellers. In 2019, the focus should also be on defining clear goals and action plans for sales managers.

Read more: The 5 Biggest Opportunities For B2B Sales Growth in 2019

Look forward to our Roundup in February

In addition to giving you an overview of January's four most interesting articles in B2B business, we at Market Inspector will also give you interesting news and articles about what happens in February.