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Business News - March 2019

March 2019: Business News to Read This Month

At Market Inspector , it is important for us to be updated on what is happening in the business market, not only in the UK but also the rest of the world. We therefore would like to share some of our favourite news, articles and helpful tools with you.

We have therefore collected five interesting business news articles from the month of March in this post. Here you can read a brief description of the article, and we have linked to the underlying article in case you would like to read further.

Take a look at our content roundup for February if you've missed reading them.

Pay _gap

A new study has revealed that 79% of the UK population earning more than £100,00 a year are men. This percentage has fallen from 83% in 2011, which shows that even though there are cracks in the glass ceiling, UK has a long way to go in gender pay equality and is predicted to not come close to it until 2055.

The pay gap equality is most seen in health and social work sector and worst in financial services sector. This can be attributed to the proportion of women working in these sectors as compared to men.

Read the article: Top-level gender pay gap ‘won’t close until 2055’.

Site _traffic

Digital media and advertising has become a battlefield for marketers who are trying to increase traffic to their sites with multiple marketing efforts. A study from Adage shows that $1 out of every $3 spent on online advertising is a loss for marketers as they’re spending on ad fraud.

It is becoming immensely difficult to track the genuinity of traffic from analytics as ad campaigns are being tampered with fake visitors. Marketers need to be aware about such fraudulent activities in order to minimise advertising loss.

Read the article: Forget fake news - it’s fake traffic you need to worry about.

Wage

The latest news from the Uk is that the National Living Wage and the National Minimum Wage have both increased as of today. This has positively affected over 2 million workers in the nation.

Employees are also expected to have the right to their payslips from this month onwards. The UK government is on a mission to increase wages for the lowest paid workers which brings about these changes.

Read the article: Boost for 2.1m UK workers with largest National Living Wage increase.

Video

Video marketing is taking over the digital world lately, and businesses are exploring this medium of attracting potential customers. Content is king, but the forms of content consumption has changed over the years from text to images and videos.

Video is gaining a lot of traction lately, and businesses don’t want to fall back from investing in video marketing. This article gives 7 tips on how you can leverage video in your business marketing strategy, and you may want to take a closer look.

Read the article: 7 simple tips to harness video for your business marketing.

Coffee _fuel

Coffee gives us the extra energy boost needed to start the day, and this is a known fact. What we are less aware of is that coffee can be turned into an actual source of energy by recycling it into fuel. Ground coffee waste ends up in a landfill where it emits methane, which is a powerful greenhouse gas.

Read the article: Grounds for hope: how coffee gets recycled as fuel.