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Last Updated: 02. August 2019

B2B Marketing News - June 2019

At Market Inspector, it is important for us to be updated on what is happening in the business market, not only in the UK but also the rest of the world. We therefore would like to share some of our favourite news, articles and helpful tools with you.

We have therefore collected three interesting articles on B2B marketing from the month of June in this post. Here you can read a brief description of the article, and we have linked to the underlying article in case you would like to read further.

Take a look at our content roundup for May if you've missed it.

Memes in B2B Marketing


In a world where digital media are used more than ever before, marketers have to constantly adjust their strategies to target the right audience, through the right channels. Meme marketing is gaining a lot of popularity lately, so this article focuses on what it is, and how to use it.

What is meme marketing? ‘Often comedic image, video, or phrase that has become part of popular culture’

Meme marketing is a strategy that is new and is more and more used to target the millennials and generation Z customers. Meme marketing is not going to be useful for all brands, but for those that might find it useful, the following 3 steps are suggested:

1. Find Examples
2. Look for Trends
3. Act Quickly

For more details on these steps, read here: Memes and B2B Marketing 

Conscious Consumerism and B2B Marketing


Consciousness and purposeful lifestyles have changed how people think about their jobs and the companies they work for. Not only that, but customers have also shifted their mindset, and choose carefully the brands they want to purchase something from.

Following this, brands need to think differently, because according to new research, B2B is becoming all about emotion and storytelling.

How much brands care about sustainability, responsibility, purpose-driven marketing etc. is quite important nowadays. Therefore, significant growth is noticed in Responsible B2B Marketing.

Responsible marketing has seen a rise of 17% since 2016, according to a marketing trends survey run by B2B International, which included 300 marketing managers from large global corporations.

Have a look at the following link to read what this research reveals: Responsible B2B Marketing

Best Social Media for B2B Marketing


As a marketer, it can be hard to choose which social media can work for your business, especially with so many to choose from. However, it is important to have a social media presence on the right channels, for optimal results, and high engagement rate from your customers.

In this article, it is suggested that as a B2B business, you should focus on the following three social media networks:

1. Linkedin
2. Google+
3. Twitter

Have a look at this link to find out why: Social Media and B2B Marketing