Email Marketing Resources - July 2019
July 2019: 8 Best Resources to Boost Your Email Marketing Campaigns
At Market Inspector, it is important for us to be updated on what is happening in the business market, not only in the UK but also the rest of the world. We therefore would like to share some of our favourite news, articles and helpful tools with you.
This month we have collected the 7 best resources to help leverage your email marketing campaigns in this post. Email marketing as an important tool to connect with your customers, can boost your engagement and even sales figures.
In this month’s content roundup, we have collected resources published in July 2019, which you can read about in the accompanying descriptions.
Take a look at our content roundup for June, in case you missed it.
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8 Best MailChimp Alternatives of 2019
MailChimp has been the most popular and most used email marketing and marketing automation service for a long time. However, their pricing and features have changed recently, and a lot of users are searching for new tools to replace MailChimp for their campaigns.
To help in the search process, Moosend’s recent article suggests 8 different MailChimp alternatives for 2019. The services they propose are affordable, easy to use, and efficient.
In this article, you will find the different features of each service, their pricing, and how it compares to MailChimp.
Email Marketing Benchmarks by Industry
Linchpin SEO have collected data to present statistics on email marketing per industry. They cover average bounce rates, open rates, click through rates, abuse rates, and unsubscribe rates.
The data covers hundreds of millions of emails, and only includes campaigns that have over 1000 subscribers. A total of 39 industries are benchmarked, so there is a high chance you can find your industry in the report, and also gain a comprehensive overview of other industries.
Rich Media in Email Marketing
Email Monks created a thorough infographic about the importance of rich media in email marketing. Don’t know what rich media is? It’s any type of interactive digital media that have motion. Rich media can be static images, GIFs, audio, cinemagraphs, and naturally, videos.
This is essentially a beginner’s guide to rich media, using examples, as well as the pros and cons of plain text emails, static images in emails, GIFs, embedded videos, and cinemagraphs in emails.
How to Crush Email Marketing for e-Commerce
Looking to convert your one-time shoppers into loyal, returning buyers? Then follow Sellbrite’s 5 step guide to improving email marketing for your online shop.
They break down the process from goal-setting, finding tools, all the way through to optimising your campaigns. They’ve also done the legwork and listed useful resources and tools.
7 Ways to Increase Effectiveness of Your Email Marketing
If you’re not getting the results you want from your current email campaigns, and are looking to optimise them, then YEAH! Local’s guide to increasing the effectiveness of your email marketing will get you there.
Justin Herring, Founder of YEAH! Local offers very practical tips on how to do this. He suggests segmenting your lists - either manually, enabling a selection process for self-subscribers, or by using an automated system.
Justin also covers the importance of personalisation, testing subject lines, using engaging content like videos and images, and finally, the strategic use of you call to action.
How AI and Data Science Are Changing the Email Marketing Industry
NYC Data Science Academy recently published this article about AI and data science’s impact on email marketing. They explore how big data can help boost your campaigns, and give you practical tips on how to implement AI yourself.
They address these three areas: second chance marketing, offering similar products your customers have already bought, and sending special event codes.
Not only that, but they also list four tools you can use, and five benefits of using AI and data science in your email marketing.
If you want to know more about how AI can help your business, then check out our article about how AI can leverage your B2B marketing automation strategy.
Why Your Email Marketing Sender Score Matters
Mike Gingerich talks about sender score and why it’s so important. You may have the perfect content, subject line, and email list, but if you’re not paying attention to your sender score then that could all be for nothing.
A sender score is effectively your IP address’ trust score. Read this article to find out how you can improve your sender score to increase your open rates and get the most out of your email campaigns.
Email Marketing Rules of Engagement
The General Data Protection Regulation (GDPR) has huge implications for the email marketing industry, and it’s important to be compliant if you are sending emails to potential customers, and even existing customers.
This article by WSI outlines the do’s and don’ts for email marketing in the GDPR era. It also covers CAN-SPAM implications for US-based marketers.
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Look forward to our roundup in August!
In addition to giving you an overview of July's top resources for email marketing, we at Market Inspector will also give you interesting new and articles from August.