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Last updated: 14 March 2024

Marketing Your Startup on a Zero Budget

Wondering how you can promote your business without spending money?

If you are a startup , you will understand the importance of marketing and promoting your product or service. A lot of startups are aware of the fact that having a good product or service is not enough to break into the market. But, they very often they have little or no budget set aside for marketing.

In this age of digital and social media taking over a major part of our lives, marketing has become more accessible to many startups. The video below, created by Market Inspector, describes several ways in which you can market your startup on a zero budget.

Marketing Your Startup on a Zero Budget

Video by Market Inspector

If you would like to use this video on your website, use the embed code below:

1. SEO Optimisation

Your website is the digital face of your business. Helping the customer navigate through your website easily is a crucial factor that decides the bounce rate of your website. Research shows that 85% of customers look up online when they want to find a local business. Getting your website out there in the top searches on Google can be quite difficult to achieve. There are many organic ways in which you can optimize for search engine ranking of your website. One quick addition to make to your website’s content is to add the main keywords surrounding your industry and business. This helps is increasing the search results of your website on Google.

2. Create Content

Creating good content on your website is what helps the user experience and can also influence their purchase decision. You can have a blog section on your website and create interesting content for your audience, such as articles, case studies, infographics, and so on. Content marketing is a good way of promoting your startup business without spending money.

3. Social Media

Today, we are surrounded by various social media channels around us all the time. It has made the world smaller and more connected. Leveraging these social media channels is a well known way to get noticed. It is, if done in the right way, one of the easiest ways to increase your brand awareness and reach out to your target market.

4. Media Coverage

Traditional forms of media include television, journalism, and radio. Getting in touch with a journalist and moving it from there can be a good idea to promote your startup without having a promotion budget. There is nothing better than networking with journalists as they can provide a wide exposure to your business and get you noticed by your target market.

5. Email Marketing

One of the most traditional forms of reaching out to your customers is through emailing them through your business updates. There are many email tools that can be used for free and help you send out automated emails to your target audience and updating them about your business products and services. In this way, you can build a relationship with your audience and engage with them.


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