Good web design is crucial in today’s world to maintain a visitor’s attention. Having a website that follows the best web design principles can boost sales, improve customer relations, and generally elevate the brand.
It’s important to have an understanding of how your customers think to design a website that caters to their needs and habits. For example, if you are looking to retain loyal customers in your web shop, it’s important you have implemented a fast check-out process within your ecommerce web design concept.
Figuring out how to design a website on your own can be challenging and time-consuming. There are countless talented web design companies and agencies in the UK that can deliver a website that fulfills your business needs as well as your customers’ expectations.
Regardless of the type of business you run, designing a good website will pay off if you do it right. You will be able to deliver a good user experience to your customers and increase your prospect to beat your competition.
In order to design a good website, you should always keep your visitors in mind. Think about what functions are most important to them, what kind of devices they browse on, and how to reach them the best. There are four key principles of website design you should always aim to follow.
It can be difficult to know how to implement these principles in your web design, which is why you can partner up with a professional web designer to help you get the most out of your site.
The goal of every business is to generate revenue and deliver customer satisfaction. There are endless options for web design companies out there in every industry, but taking the time to find the right match for your business is worthwhile.
We have identified five distinct benefits:
This is one of the most important advantages of having an online presence: you are able to advertise your products and services to your immediate environment and beyond. Feedback you get from your email or newsletter can help you better target customers in different geographic regions
Those users who would otherwise feel discouraged because they cannot visit your local store due to factors such as time and proximity can now write you an email, fill in a request form on your website, or even shop online.
Having a professional website helps boost your brand and convey a message of reliability and credibility. Visitors on your website are able to see the trust seal and read reviews about your business. It is, therefore, very importance to send the right message and keep your professional website updated.
Through your website, you are able to facilitate easy communication through various modes like emails, newsletter, ads, a blog, Q&A, and potentially a chat function. This gives you the benefit of reaching out to your new and existing customers.
It is now possible to get valuable data about your website’s performance with tools like Google Analytics. This gives you a thorough understanding about the behaviour of your customers along the path to conversion. Analysis of the data collected can help you form a hypothesis and implement a conversion optimisation that will help grow your business.
An extensive planning for your web design is required to help you deliver the right message and a good user experience to your customers. Your website is the face of your company and it will greatly reflect on your business if the process and planning is flawed. Just like any other project in your business, you need to take into account the following factors:
Setting objectives for your proposed website is paramount. It helps you understand what needs to be achieved in terms of the functionalities. You can better communicate your idea and your expected result to the chosen web design company. The absence of a clear objective will most likely result in a poorly designed website and cost you more than your budget.
There are hundreds of companies out there providing web design and development services at various prices. It is imperative to find the right company with an extensive record of delivering bespoke web design solutions to small, medium and large enterprises. Here are the steps to follow before entering into a contract agreement with any design agency.
Research Several Companies – Many businesses have made costly decisions in hiring the wrong company for the design and development of their websites or Ecommerce site. A thorough research of companies will help you avoid this pitfall, read reviews and recommendations about their competence and experience.
Request Sample of Their Work – By all means, request samples of their work, not just catalogues. The opportunity to see some of the live websites they have designed will give you a good idea of what to expect and if you are making the right decision.
Ask Important Questions – Do not hesitate to ask questions, you are able to understand grey areas. Observe the environment and be sure they are not outsourcing your website project to other companies you know nothing about. A question could be, what is the total cost of a website?.
Arrange A Formal meeting – A formal meeting is in order as it gives you the opportunity to know if you are hiring the right web design company/agency. You are able to convey your idea better and hear what suggestions they have for you.
Contract Agreement – Read and understand the contract before you sign it, don’t do the opposite. Oftentimes people make this mistake and later find out that certains elements in the contract don’t meet their expectations. This helps you avoid conflict during and after the completion of your website or e-commerce website design.
Once you have set an objective on what you intend to achieve with your new website and decided on a web design service to hire, a face to face meeting helps you decide if this is the right one to hire.
Be prepared for the meeting. Outline what you intend to achieve with the website and be sure the design agency understand your need. You might want to compare notes at the end of the meeting.
Don’t assume anything is a given, the more questions you ask the better for your business.
Follow up the web design agency to monitor the progress on your website and finally get a documentation for the completed website, which should contain a detailed account of the web project, access rights, logins and much more.
Once your professional website has been completed, you will be excited and ready to Go-live. It is very important however to test the website by following a checklist. You have invested time and money and you need to make sure that everything on the website works fine.
Follow this checklist before you launch your website to be sure your web design trends and requirements have been implemented before you go-live.
Once you have ticked off and validated this checklist, you are ready to Launch !
To find out more about the steps you need to take before launching your website, see this link
Don’t get worked up about how or what web design service you have to settle for. At Market Inspector, we are here to help you find the best agencies in the UK and you can be rest assured that your enterprise will benefit from your decision to trust us.
Natalie is a Content Manager at Market Inspector. She is educated in media & communications, and has several years of international experience in marketing and content creation. Natalie’s focus lies in the areas of finance, business communications, sustainability, and more. She and her content team have been published in reputable sites like HubSpot, Comm100, SiteProNews, Small Business Trends, Value Walk, and more.