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Last updated: 3 August 2021

Video Marketing for Business

Video is taking over the internet by storm. According to Cisco, 82% of consumer web traffic will consist of video by 2020. This shouldn’t come as a surprise considering that ⅓ of the time spent online is dedicated to watching videos.

Today, anyone with a smartphone can create a good quality video and upload it to YouTube in the hopes of becoming a viral hit overnight.

Videos are not only being uploaded on YouTube, they are being shared, Tweeted and Snapped from both companies and consumers. Consumer generated content is especially strong when enhanced by video.

Video Marketing

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The main reason videos are becoming more popular is because they provide an easier way to consume information. If you want to boost consumer engagement and satisfaction fast, video is the way to do it. Reports show that using video marketing can boost a website's CTR by up to 200% and increase theconversion rate by 80%

People also love sharing videos. Hence why, using video marketing in combination with social media is a great way to reach a wider audience.

Besides having a great ROI, videos offer marketers more sophisticated consumer behaviour tracking methods, that are not available with traditional text content. We can track by number of views, minutes watched, drop-off points and more.

With insights from video consumption, marketers can better understand what content works best at capturing and maintaining people’s attention.

While consumers do prefer videos to text, their attention span is still quite short. So, when creating videos, try to keep it simple and to the point. The ideal length of a video lies somewhere between one and two minutes.

By now it has become clear that video is not just the future of business. It is already the present.

Any business, regardless of the industry it operates in, should consider investing more resources in video marketing. Using videos in the right way will most certainly increase brand awareness and set you apart from your competitors.

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