Do you want to grow your brand presence on Instagram? Do you want to do it organically?
Instagram is a photo and video sharing platform that is growing at a fast pace and stands out to be the best in its niche. The best part is that it still allows businesses and brands to market themselves without having to buy ads and spend a fortune. It has been a great marketing tool for many brands that are looking to build their online fan base, and turn them into potential customers.
The infographic below, created by Market Inspector, gives 20 tips on how a business can use Instagram to their advantage, without buying followers. There are several brands that have already established their mark on the photo and video sharing platform, by gaining millions of followers and building a high rate of engagement.
Social media is a boon to online marketers around the world, because it opens up an opportunity to showcase your brand to anyone across the globe. While it may sound all too easy, it is extremely important to focus on how you want to showcase your brand identity.
It’s important to engage with your followers and reply to their comments instantly. Many successful brands on Instagram post at least once every day to regularly keep their followers engaged. You should neither post too rarely, nor too often. There have been many studies done on the perfect days and times that you can post in order to get maximum viewership.
Usage of hashtags is another aspect to consider. Research shows that if you have more than 11 hashtags for a post, it will drive more interaction that a post with fewer or no hashtags. Hashtags for an Instagram post is similar to keywords for a web page. They can play an important role in bringing traffic to your site or profile.
Take a look at the infographic below and see how you can use these tips to promote your brand on this amazing platform.
If you would like to use this infographic on your website, use the embed code below:
Valli is the Digital PR & SEO Manager at Market Inspector. She has an educational background in business management and marketing. She is a passionate digital marketer and enjoys building her skills within SEO, online marketing and PR. She holds over 5 years of experience in creating content, B2B marketing, link building and digital networking. Her focus lies in the areas of business, marketing, green energy and sustainability, to name a few. Her work has been published in various media such as Entrepreneur, Business Insider, Creativebloq, Designtaxi, and more.