B2B Marketing Podcasts - April 2019
April 2019: 5 B2B Marketing Podcasts You Must Listen To
At Market Inspector , it is important for us to be updated on what is happening in the business market, not only in the UK but also the rest of the world. We therefore would like to share some of our favourite news, articles and helpful tools with you.
We have therefore collected five interesting B2B marketing podcasts from the month of April in this post. Here you can read a brief description of the podcast, and we have linked to the website containing the podcast for you to listen to.
Podcasts are becoming very popular for gaining knowledge on the go, and listed below are some of the latest ones to elevate your B2B marketing knowledge this month.
Take a look at our content roundup for March if you've missed reading them.
1. How to write B2B social media content
Summary: In this podcast, social media expert Kate, talks about writing content on B2B social media channels especially LinkedIn. She talks about how only a few brands in B2B have tapped into the huge potential of social media marketing, and how it is emerging as a new strategy into B2B marketing mix. Look out for tips on what not to do when writing content on B2B social media platforms.
Episode Length: 30 - 35 minutes
Other Podcast Topics: B2B Copywriting, B2B Content Trends, Writing eBooks, Account Based Marketing, B2B Marketing Events
2. Winning customers away from your competition
Summary: This podcast about a book from Anthony Iannarino and is titled “Eat their lunch.” He talks about the collaboration between marketing and sales. There are 4 levels of values in how businesses do B2B sales, and how they can provide better value than their competitors.
Episode Length: 25 - 30 minutes
Other Podcast Topics: Email Marketing, Social Listening, SEO
3. The era of AI for marketers
Summary: Artificial Intelligence is emerging as the new big thing in digital marketing and in this podcast, Christopher S. Penn talks about the evolution of AI and how marketers and social media professionals can leverage its power, and also about AI’s impact in taking over professional roles in digital marketing. As he quotes, “If you can add “template” next to your job role in Google search, you’ve got a job that a machine can take over very soon.”
Episode Length: 40 - 45 minutes
Other Podcast Topics: Content Marketing, Social Media Strategy
4. How to monetize your Facebook group
Summary: Dana Malstaff, a social media expert, talks about how she discovered the monetization of a Facebook group through which she provides consulting services along with writing a book, and earns a steady income. She talks about how much content is generated on a daily basis and how to stand out in the social media world.
Other Podcast Topics: Artificial Intelligence, Marketing, Management
5. Content marketing boosting tips
Summary: As the title suggests, here’s a podcasts full of tips on doing content marketing the right way. The host Sonia Simone, who is the co-founder of Copyblogger, gives actionable tips that can be used by bloggers in various niches to derive the most out of their content marketing efforts. Check out the podcast for a quick overview on content marketing boosters.
Episode Length: 15 - 20 minutes
Other Podcast Topics: Copywriting, Marketing Creativity, Content Strategy
Look forward to our Roundup in May
In addition to giving you an overview of April's five interesting podcasts in B2B marketing, we at Market Inspector will also give you interesting news and articles about what happens in May.