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Last updated: 15 November 2022

Web Design Companies and Agencies

Why You Need to Find the Right Web Design Company

Finding the right web design company is essential for any business, but especially for those that rely on their online traffic. Your website shows who you are, and what you represent. It is the first thing customers will see, and your one chance to leave a great impression. No matter if you are a single individual, a local business, or a multinational enterprise.

These days there are so many web design companies and agencies out there, and they all offer similar products and services. However, that doesn’t mean you should just choose any web design company before comparing what they can offer your business.

Even though at first glance there are few differences between agencies, the way they help build your website can have a big impact on your business. Where one may focus on visuals, another may be more experienced with SEO. What web design company suits best depends entirely on your wants and needs. Ecommerce web design if very different than blog web design and so on.

The Difference Between Web Design Agencies and Web Development Companies

One of the first decisions you will need to make is whether you want to work with a web design company, or a web development company. There tends to be a lot of confusion around these two, with people using the terms interchangeably. However, there are some essential differences between the two.

web design agency focuses on the creative side of the website creation process. They will create a viable website out of the vision, ideas and brand of their client. They know what looks good, and what doesn’t. And they lend their expertise to create a visually stunning site, tailor made for the wants and needs of the customer.  

Web Design Portfolio

web development company is more skilled with the technical side of website development. Their skills lie in their technical and programming capabilities. They are familiar with code, and create technically complex websites. But their strengths may not lie in their visual design capabilities. 

What type of website creation company you should choose depends on your needs. If you need a site with a lot of technically complex elements such as databases, a web developer may be more suitable. But if the aesthetic is more relevant, a web design agency will be the better choice. And of course, there are companies that offer both services.

How to Choose the Best Web Design Company

Once you have decided to work with a web design agency, it is time to find the one that is right for you. There are many things to consider before getting onboard with one particular web design firm. The following items should help you make the right decision.

What to Ask Yourself Before Choosing Your Web Design Company

Before even approaching any web design company, you need to decide what it is that you want out of your website. Whether you are starting from scratch, or if you just want to redesign your site, you first need to know what exactly you are going to ask of the web design company.

    • What website structure do you want?
    • What kind of content is on your website?
    • Do you have any specific design related to your brand?
    • What kind of visitors do you want?
    • What do you want to communicate to your visitors?
    • What do you expect from the web design company?
    • How much will your website design cost?
    • How much do you want to do yourself?
    • What kind of mobile platform do you want?
    • What are your specific goals? Do you want more traffic, leads etc.?
Web Designers

What to Ask the Web Design Agency

Once you know what it is you want, it is time to start researching web design companies. These are some of the things you need to think about when reviewing web design agencies and companies.  

    • How much will the entire project cost?
    • Do you like their portfolio?
    • How much time will it take them to build your website?
    • What functions are included? (SEO, analytics, security…)
    • How big are their previous projects? Have they worked with clients of similar size as you?
    • Do they offer app design and development? 
    • Who owns the code? You or the web design company?
    • How will the web hosting and web domain services be handled?
    • How much, and what type of customer support do they offer?
    • What do they specialise in? E-commerce, branding, visual design etc.?

Keep looking and asking questions, and make sure to communicate with the company you choose. They should know exactly what you want. And you should know what they will do for you. Making the perfect website is a complex process, and you should be involved every step of the way. Nowadays, mobile-optimised web design is a must, because an increasing amount of traffic is coming from mobile devices, which your business must be ready for.

Top Web Design Companies and Agencies in the UK

There are many website design firms, all of which offer their own advantages. These are some of the biggest and best web design companies and agencies with offices the UK. The following list is provided by Clutch review.

Web Design Company

Intechnic: Starting in Chicago, they have become one of the leading web design companies  world. They have over 15 years of experience of helping their clients achieve their online goals. They specialise in a number of things, including e-commerce and mobile development. Some of their biggest clients include Disney and Paramount.

Pragmatic: This WordPress specialist agency offers top of the line WordPress services including, but not limited to branding, design, and site auditing. They are passionate about WordPress and its great feature, and their approach allows you to get the most out of it. They have worked with companies such as Condé Nast and Bacardi.

Redweb: This London and Bournemouth based company is an award winning design and development company with 18 years of experience. The company prides itself in their healthy balance of creative strategy, design and production, allowing for real and measurable results. Previous clients include the department for education and the science museum. 

Vaimo: With a focus on helping ecommerce websites, this company has established itself all over the world. They offer anything one might need in the ecommerce world, from UX and design to strategy. Their all-around integration makes for high quality services. The have an impressive portfolio, with past clients such as Proactive and Björn Borg.

Beyond: This web design agency defines itself as an experience design agency, where they create digital brand, product, social and service experiences. Their unique selling point lies in their focus on user experience. This allows them to create website with great creativity and design. They have worked with many high profile customers, including Facebook and apple.

Web Design Firm

Types of Web Design Companies and Agencies

There are many types of web design agencies and companies. And they all cater towards different needs. They all present their own advantages and disadvantages. The following are some of the most common you’ll find.

Online Website Builders

These are your basic website builder, where for a set amount of money per month you have your very own site. Depending on the provider, and the type of subscription you will have access to different features and templates. This is a great option for small sites and blogs that just require simple webpages. However there are many limits, and there is often a lack of customisation past a certain point.  

Small to Medium Size Web Design Agencies

There are many different companies that offer web design services. They usually specialise in certain fields, while still maintaining a minimal level of expertise of all relevant aspects of website creation. If you can find such a web design company that meets your specific needs, it can be the perfect solution.

Big Digital Companies

These are the world class web design companies that do the work for large multinationals, and have impressive portfolios. They have in-house experts for everything. From branding and online marketing, to complex coding of intricate interactive features, you name it. However, to work with such a company requires a lot of money, meaning it is not necessarily a worthy investment for smaller businesses.

Freelance Web Designers

These self-employed web designers are becoming more and more popular, with more people offering their skills on an independent basis. However, it can be difficult and time consuming to find someone that meets your requirements. While it is probably the cheapest option, there are also more risks, such as miscommunications or that their technology and knowledge is no longer up-to-date.

Web Design Agencies

The Best Web Design Companies for Small Businesses 

A good website is essential for a small business. While social media is a good way to connect with your customers, it shouldn’t replace your own site. However, due to the small nature of smaller business, most don’t have their own web design personnel. 

When looking for a web design company, small business should make sure that they meet their unique needs. Every business is different and there are many web design trends out there, which might not be relevant for all, so it is important that the website design reflects the company's needs. This is even more so when it comes to small businesses. When a potential customer comes to the site it may very well be their first contact. And leaving a good impression is vital.

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