Find the Best Lead Generation Companies in the UK
Telemarketing is an important method for increasing sales. It has grown in popularity over the years and has become a popular way of gaining people’s interest in your products and services.
One of the most used and efficient methods of telemarketing is lead generation. Lead generation companies have different approaches and they are usually customised on the industry or market your company is operating in.
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Specialised Lead Generation Companies
Specialised lead generation companies are a subcategory of telemarketing. They focus on generating leads to increase sales of your products or services.
The lead generation method is a process that starts with collecting information about potential customers or clients, which suppliers can later contact and offer quotes for their products or services. The method of leads generation is an important part of the purchase funnel and it can have a positive impact on your sales and orders by gaining your customer's attention and raising their interest.
Based on which market segment is being targeted for lead generation, there are two types of lead generation services:
- B2B (business to business) lead generation
- B2C (business to customer) lead generation
In each case, there are different strategies that should be followed.
Lead generation companies can also be classified depending on the approach they use. There are two categories:
- Sales lead generation focused
- Online lead generation focused
What Are The Different Types of Lead Generation Companies?
Depending on the desired goals and results, there are different approaches that can be applied for generating leads and making customers aware of your products or services.
B2B Lead Generation
Business to Business lead generationis the side of telemarketing that focuses on sales between large companies and often involves large amount of products or long-term services.
B2B lead generation can be a long and challenging process. Usually, big companies tend to have so called “gatekeepers” who can be an obstacle between the decision maker and the sales person.
B2B lead generation campaigns require a better planning process and precise targeted segment of the market. Otherwise, you may risk to face legal problems for breaking certain rules.
B2C Lead Generation
Business to Customeris a customer-focused campaign and it involves a long process of appointment making calls in order to achieve sales.
Generating leads from customers is more difficult than working with B2B lead generation. The less intrusive your calls are, the more likely it is to get a positive reaction and feedback from your clients.
The B2C focused lead generation is a safer method when it comes to achieving certain results. With this method, you will not only increase your sales but also expand your customer database for future campaigns. The direct contact with the customer, instead of waiting for a pass from the “gatekeepers” is more persuasive, and therefore more likely to have positive results.
Sales Lead Generation
Sales lead generation is based on different criteria such as income, age, household income or psychographics. These leads are often used by advertisers and are usually followed up by the sales force.
This type of leads are commonly used by mortgage, insurance and finance companies. It helps them in targeting more specific customers with more customised products or services.
Online Lead Generation
Online based leads generation is an Internet based process of generating customers’ interest for your company’s products or services. It uses Internet marketing for generating and advertising to the right customer segment.
This method uses social media or online paid advertising channels to advertise and create awareness around your products or services. Through these, a company wants to advertise and improve the lead generation process.
When choosing one or more approaches of generating leads with the help of a specialised company, you need to consider the financial aspects, duration, the industry your company is active in and also the method that best fits your goals.
What Are The Benefits of Working with a Lead Generation Company?
Fast growth and good results are always expected when choosing lead generation as a telemarketing approach. Business owners also look for costs that will not affect their cash flow. By putting them together, it comes down to lead generation companies. Choosing to work with a specialised agency has its own benefits regarding investments and results.
We have highlighted few important advantages you have when working with a lead generation company:
Professional approach: Sales leads or online leads, B2B or B2C, depending on which you prefer, are no challenge for people trained to generate them in order to achieve your goals. It provides you with better performance and improved sales.
Aim for the right customers: Once the analysis is complete, you will have a clear understanding of who your customers are. Afterwards, a proper strategy is developed in order to raise their interest and make achieve higher sales. A lead generation company is aware of these steps and is best way to retain your customers.
Gain and keep: It is not enough just to gain your customer's attention. You also need to make sure you keep them interested in your products or services. Every lead that is generated should be regarded as a potential buyer. Therefore, you need a plan to keep all leads informed and updated about your products or services.
Boost profit: This is the aim of a good lead generation campaign. According to your budget, you need to be able to see how much you can invest in lead generation and if it is going to bring an increase in your profit. Lead generation companies are used to working within a fixed budget and it is in their interest to bring you profit and not loses.
Lead Generation Companies in the UK
There are many companies in the UK that focus their telemarketing activity on lead generation. Therefore, it is important to research before choosing. For example, some lead generation companies are more focused on B2B leads or are better in sales lead generation. In order to make the best decision, you need to set clear goals and a budget.
Here you can find some information about some of the companies that offer lead generation services in the UK:
- Market Makers is a telemarketing agency that also focuses on the lead generation approach. It is located in Portsmouth but it has offices also in Dublin and Manchester. The company offers consultancy and professional services. It is specialised in B2B telemarketing and lead generation.
- Titan Marketing Solutions is specialised in bringing leads to various business areas. The company has a call center located in Kent, UK. It works with sales leads as well as, both, B2B and B2C lead generation.
- Call Box is a multinational company that plans to expand and open offices around the world. The company is focused on marketing and sales and also lead generation. Their webpage offers a list with the industries they have worked with so far. The company has customised strategies and approaches for its customers.
- BMG Marketing is a company based in Hertfordshire, UK. It is specialised in B2B telemarketing and lead generation campaigns. Their motivation is result driven and customer satisfaction.
- Soap Media has two offices, one located in Preston and one in Manchester. The company is using different approaches among which one of them is lead generation. Its focus is to help you improve your sales and earn valuable leads that will be interested in your products or services.
It is important to understand each company and their approaches. It is also financially sound to choose one that is located as close to your company’s premises as possible. Prices are customised depending on factors such as length of the campaign or the number of leads generated.
In order to make a good choice, one recommendation is to directly the lead generation company contact. Based on this you can find out not only more details, but also their level of professionalism.
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