Futuristic Digital POS
Going shopping, going through the shelves and finally doing the queue to pay for your future new T-shirt - Does it sound familiar to you? Maybe not for long anymore- the new digital POS will change the way you shop.
Have you ever imagined your dream shop?
You don’t need to, some big brands have already created it! Shops are now going further than just using an electronic POS. From now, more and more often you will be able to:
- Scan the tag by using an application on your smartphone and you will get access to all the product’s information: price, size in store, colors available and even user reviews. On top of that, this information will be available on computers or touchscreens inside the store.
- Have access to numerous electronic checkout systems, that will allow you to pay faster. All of the process will be automatic and easy. You will also be able to use an application on your smartphone in order to pay, no need to wait in line anymore!
- See mirrors turn into TV’s or digital signage with advertisements, signs or even live shows.
Why should stores introduce digital POS?
Digital POS can be amazing and with unlimited possibilities, the only restriction would be your imagination. But is it important that physical stores introduce digital technology?
Burberry has also invested in digital POS, with an innovative store on Regent Street, London. It opened almost 3 years ago but it is still really futuristic, they have huge mirrors which can be transformed into screens, touchscreens and digital technology everywhere. If you want to see what it looks like, watch the video!
Today most people are first searching online. Then, they come to the store, touch and try the product but they will not systematically purchase. A majority of the customers go back online, usually directly through their smartphones in order to compare prices and get the best deal.
By doing this, people are using the physical store as a showroom and not as a place to make purchases. Some stores are fighting against this social trend by blocking mobile signals, but is that a good solution? Stores have to compete with other physical stores and not against the World Wide Web.
Anyway if the internet has to be a competitor, physical POS can beat the internet with the following three main benefits. First, they offer the products immediately, on the contrary to online shopping where you have to wait for the product to be delivered. This benefit can be reinforced by shorting down the waiting time with self checkout.
Second, stores have their staff that offer a service; customers can ask for advice and help. The seller can benefit from digital POS by getting information from the customers and their purchase history on a tablet; this will help them adapt their selling techniques. Digital or mobile POS can help to give the product’s information to the customer but it can’t replace the human interaction.
Finally, physical stores provide an experience and that is mainly where digital POS are able to improve a store. By including innovative technologies to shops it creates a totally new multi-sensory experience for the customers. People can interact and see physical stores as a new fun way to shop. This experience has to be good enough to make the customers speak about it and come back.
Have you heard about these successful stories?
Some brands have really succeeded to reinforce their image by using digital signage and digital POS.
For example, Diesel has connected mirrors in the fitting rooms to social media. The customers, when trying on the clothes, can connect their mirrors with Facebook and share their experiences with their friends, ask for advice and opinions.