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Last Updated: 01. September 2017

Outsmart Your Competitors With POS

The benefits of using POS systems

Technologies in marketing and business are continuously advancing. In order to keep up with competition it might seem like you have to keep upgrading in many areas, investing in a good ePOS system will save you time and money as it is a streamlined package. The majority of businesses in retail, hospitality and petroleum have already invested in a sophisticated POS system.

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If you purchase a POS system, you are able to handle an increased sales volume, save time and improve your customer service which will make you a good competitor in your market segment. POS software can help businesses free up time which can improve both customer service and work-life balance.

Direct benefits of using a POS system include increased sales capacity, reduced paperwork and better management capabilities. Point of sale software should be regularly updated to make use of new features that can optimise your business’ productivity. Since there are many POS softwares on market, businesses should do their research before picking a provider.

The Benefits of Using POS Systems

Sales Reporting: record and analyse sales to make informed decisions.

Customer Management: build better relationships by helping you stay in contact with clients.

Log purchases: Easy to find past transactions.

Loyalty Management: Loyalty programs engage & reward customers creating longer lasting relationships.

Discounts: running regular promotions means customers will keep coming back.

Flexible delivery: Customers demand flexibility when shopping! It’s important to let them choose how and when they will get their product.

Less mistakes: Scanning is more accurate than punching in numbers.

Better analysis: Manage inventory, mark items to restock and analyse sales patterns.

Detailed sales report: This will help you understand what is working for your business.

Mobile POS: will help you manage your business on the go.

The majority of POS users are in retail, hospitality or the petroleum industry but more industries are beginning to turn towards POS systems such as medical care, taxi services and smaller businesses. It’s important to find out what exactly your own business needs are so that you can find the right software. Your provider should have a good reputation especially when it comes to customer service and technical support.

It’s important to compare various POS software providers, this will help find the right solution for your company. Often small business decisions turn out to be the most important, investing in a modern POS might just be one of those small but valuable decisions. Even though the initial cost of POS software will be more than that of a cash register, it’s benefits certainly make this a worthwhile investment.